A joined-up commercial system built around four pillars - Business Strategy, Market Positioning, Visibility and Client Acquisition - designed to help built environment firms grow with clarity, consistency and control.
In the built environment, strategy and growth is usually driven by:
- referrals
- tenders
- personal network
- talk of BD when things are quiet
- fragmented marketing efforts
- inconsistent visibility
- unclear positioning
- assumptions about what clients value
Individually, these tactics can deliver work.
But they are not a solid foundation for business growth, even grouped together, because they create reactive, unpredictable, stop-start cycles. The market dictates your growth, not you.
Most firms don’t have a bad service.
They have a broken commercial system.
Most firms plan internally. We start externally with client insight, market intelligence and competitive clarity.
Outcome: A firm that knows exactly where it’s going - and why.